Welcome
to 2018
More Awards
for Bendigo and Adelaide Bank
Part of a recent message from Bank CEO, Mike Hirst, emailed to branch managers:
Welcome
to what is sure to be an eventful 2018 for the financial services industry, and
hopefully a prosperous one for our customers.
It was
with no small amount of pride and optimism that I was informed today we have
won two awards (including the top award) in the AsiaMoney Best Bank Awards 2017:
You’ll
see from the above links that our core purpose and way of doing business
continues to set industry benchmarks. And our ability to blend this with a very
healthy return to shareholders distinguishes us from our competitors – both
large and small.
Whilst I
agree with the personal comparison to George C Scott – I won’t be accepting an
Academy Award either!! – I do think the characterisation of Bendigo and
Adelaide Bank as the “Steven Bradbury of banking” is misguided. We didn’t win
the Best Domestic Bank award because our major competitors “fell over”. We won
it because of our unwavering commitment to exceed the expectations of the
customers and communities we serve.
But whatever
the umpire’s reasons were, the relevance of these awards is especially stark as
we head into 2018 when the financial services industry as a whole is going to
be subject to more scrutiny than ever before.
In this
context, the message for all of us is simple: while we need to compete hard to
grow our customer base; we also need to work hard to rebuild and preserve the
reputation of the industry that gives us the right to exist.
What I
mean by this is that our “social licence” is just as important as our banking
licence.
All that
aside, we have some great things to look forward to this year, which will
provide real benefit for our customers and take us further towards
being Australia’s most customer-connected bank.
Despite
all the change that’s going on around us – both within and outside our
organisation, and even outside our industry – it’s important that we maintain a
laser-like focus on creating great outcomes for our customers.
For a
long time we’ve aimed to make it easier for our customers to do business with
us and I know we are all looking for improvement opportunities to make that
happen. At a fundamental level, we can all help our customers by knowing and
performing our respective roles. And it’s equally important for managers to be
really clear on what the expected outcomes are for their teams and
to truly engage their teams in achieving those outcomes.
I hope the year ahead is a great one for you both professionally and personally.
All the
best and thank you again for all your efforts that enable us to
stand out from the industry.
Mike Hirst
Managing
Director
For more details, click on the links in the article.
For more details, click on the links in the article.
